Transform overwhelming parent-care into an empowering roadmap

Build an affordable care strategy in 7 days to protect their dignity and save valuable time. Gain an independent Elder Care Ally, Licensed & Certified, with hands-on experience who has also lived through the journey himself.

Let's chat

Can you afford to get it wrong?

$300k

+

Average income sacrificed by caregivers

(Metlife, 2011)

$300k

+

Average income sacrificed by caregivers

(Metlife, 2011)

$300k

+

Average income sacrificed by caregivers

(Metlife, 2011)

5.5 years

Typical care duration

(AARP, 2025)

5.5 years

Typical care duration

(AARP, 2025)

5.5 years

Typical care duration

(AARP, 2025)

6 in 10

Caregivers will have to change work schedules or become unemployed

(AARP, 2020)

6 in 10

Caregivers will have to change work schedules or become unemployed

(AARP, 2020)

6 in 10

Caregivers will have to change work schedules or become unemployed

(AARP, 2020)

56 %

Caregivers forced to work less or take time off

(AARP, 2025)

56 %

Caregivers forced to work less or take time off

(AARP, 2025)

56 %

Caregivers forced to work less or take time off

(AARP, 2025)

27 h/week

Average family caregiving commitment

(AARP, 2025)

27 h/week

Average family caregiving commitment

(AARP, 2025)

27 h/week

Average family caregiving commitment

(AARP, 2025)

$10,646

/m

Median cost of private care room in nursing home

(Genworth, 2024)

$10,646

/m

Median cost of private care room in nursing home

(Genworth, 2024)

$10,646

/m

Median cost of private care room in nursing home

(Genworth, 2024)

As an elder care strategist, how can I help you?

Every day, I work intensively with a growing number of families who choose empowerment over loss of control. Together, we find real, practical solutions, dignity, relief from pain, clarity, and confidence when it matters most.

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How to Afford Care

Guidance on every option and resource available. Delivered in plain English so that you can confidently choose the best path.

How to Afford Care

Guidance on every option and resource available. Delivered in plain English so that you can confidently choose the best path.

How to Afford Care

Guidance on every option and resource available. Delivered in plain English so that you can confidently choose the best path.

Critical Decisions

Provide practical frameworks to manage hospital discharges, available care options, and seamless medical history transfers.

Critical Decisions

Provide practical frameworks to manage hospital discharges, available care options, and seamless medical history transfers.

Critical Decisions

Provide practical frameworks to manage hospital discharges, available care options, and seamless medical history transfers.

Paperwork & Systems

Proven systems to organize all paperwork and prepare you completely for care, health, legal, and family meetings.

Paperwork & Systems

Proven systems to organize all paperwork and prepare you completely for care, health, legal, and family meetings.

Paperwork & Systems

Proven systems to organize all paperwork and prepare you completely for care, health, legal, and family meetings.

Ongoing Care & Dignity

Plan for cognitive decline, manage evolving care needs, and prepare for end-of-life wishes with dignity and respect.

Ongoing Care & Dignity

Plan for cognitive decline, manage evolving care needs, and prepare for end-of-life wishes with dignity and respect.

Ongoing Care & Dignity

Plan for cognitive decline, manage evolving care needs, and prepare for end-of-life wishes with dignity and respect.

Safeguarding & Security

Prevent financial exploitation, ensure quality elder care, protect digital identity & privacy, and learn how to create legal safeguards.

Safeguarding & Security

Prevent financial exploitation, ensure quality elder care, protect digital identity & privacy, and learn how to create legal safeguards.

Safeguarding & Security

Prevent financial exploitation, ensure quality elder care, protect digital identity & privacy, and learn how to create legal safeguards.

Family Alignment

Strategies to facilitate family alignment, resolve conflicts constructively, distribute tasks fairly, and coordinate across geography.

Family Alignment

Strategies to facilitate family alignment, resolve conflicts constructively, distribute tasks fairly, and coordinate across geography.

Family Alignment

Strategies to facilitate family alignment, resolve conflicts constructively, distribute tasks fairly, and coordinate across geography.

Free Response

What's your most urgent elder care challenge today?

I'd like to help. No matter the complexity, go ahead and send me your primary elder care concern, provide as much background information as possible, and I'll do my best to send you a reply within 24 hours.

How to get started

Reach out

Send over a few quick details

Take a moment to fill out the form below with a few basic contact details, and a brief description of your circumstances, goals, and when would be best for a chat.

Quick Connect

Free Assessment Phone Call

Jump on a call with me to help me understand your situation and requirements as well as I can. I'll also be happy to answer any urgent questions you may have, or share any information that would be immediately helpful to you.

Deep Assessment

Roadmap Discovery Workshop

We'll spend 2 hours deep-diving into as much detail as possible, to help me understand the challenges and nuances that you're faced with. We'll discuss your goals and your concerns in-depth, and make sure to address every one.
Following this session, I'll then proceed to draw up your comprehensive roadmap, based specifically on your goals.

Solutions & Support

Comprehensive Roadmap Delivery

I will share the elder care strategy that I created for you in extensive detail. I'll provide templates you may use, step-by-step guides for any administrative or practical tasks included, and answer any questions you may have. I'll also be available after the session should you wish to have further consulting / strategy sessions.

Your ongoing elder care ally.

My work and dedication to you does not stop once we've completed the roadmap delivery session. I will continue to be available should you have any questions, need advice, or if things change in such a way that we need to re-strategize. Never hesitate to reach out at any time if you need assistance, or just for a safe space who would be happy to listen and be still with you.

Why Me?

Hi. I'm Avery. Thank you for taking the time to be here.
I believe that I can offer you genuine value in my advice and coaching, but more importantly, that I can be an elder care ally to you. I care deeply about the wellbeing and dignity of families and the elderly, and I'm here to be of service.

Licensed. Certified. Experienced. There's no fluff here. I'm a National Certified Guardian, California Licensed Professional Fiduciary, and Certified Senior Advisor. Active member of PFAC and SCSA.

Human 3.5 years hands-on in-home dementia-care for my partner's Mom. Fiduciary to both my parents. Lifetime care strategy nerd, and finance junkie. I also love to laugh, live, and share the world :)

Affordable I take a lot of pride in remaining affordable to families across society. At a time of great crisis, the last thing you need is to be taken advantage of.

Independent. I never accept any commissions, kickbacks, affiliate rewards, incentives, or cash. I work for you, and am paid by you only. You can trust that my advice is honest.

Every family's situation is unique. Let's discuss yours.

Book your consultation today.

Every family's situation is unique. Let's discuss yours.

Book your consultation today.

Every family's situation is unique. Let's discuss yours.

Book your consultation today.

Let's Chat

The SetupCare Decision Matrix

Every family faces mountains of unending elder care decisions. Through personal experience and professional training, I've mapped the six essential areas where the right guidance changes everything.

Comprehensive Affordability Strategies

I'll reveal funding sources and benefits you likely didn't know existed across Medicare, Medicaid, VA, and county programs. We'll build realistic budgets that make quality care sustainable without destroying your family's financial future.

Comprehensive Affordability Strategies

Emergency & Urgent Decision Preparedness

Streamlined Paperwork & Systems

Prioritizing Ongoing Care & Dignity

Facilitating Family Cohesion

Safeguarding & Security

Simple, Honest Pricing

We'll always spend some time on a free phone call to make sure that we can work well together. The rates below are fixed, and do not change depending on the number of family members who attend the meetings.

Roadmap Discovery Workshop

$250

Deep-dive session into everything that we need to create a comprehensive plan, as well as to safeguard from further family stress.

Let's have a chat

Assess entire family situation

Inventory financial resources

Identify urgent priorities

Map family dynamics clearly

Define goals and boundaries

Document current care arrangements

Uncover unknown benefit eligibilities

Strategy Delivery Session

$400

Delivering your elder care strategy in detail, making any necessary amendments, and answering any questions you may have.

Let's have a chat

Your personalized elder care plan

Complete benefits eligibility guide

Family roles clearly assigned

Vetted professional resource lists

Red flags & contingencies

Priority email and chat support

All document templates & explainers included

Ad-hoc / Ongoing Support

$175

My support does not end when the strategy session is over. I remain at your service, whenever you need elder care advice, coaching, or support.

Let's have a chat

Strategy update calls

Ongoing email support

Decision reviews before committing

Updated resources & programs

Implementation & accountability partner

Medication management system setup

Annual care audit

What Clients Are Saying

It's been a great honor to help the families I've had the privilige of serving thusfar. I look forward to helping you also, in recovering from overwhelm, and finding peace of mind again.

Three siblings, three states, constant fighting about Mom's care. Avery's family meeting structure got us aligned in two hours. First time we've agreed on anything in years.
Jenny Whitfield
Sacramento
Mom needed care but we couldn't afford $8,000/month facilities. Avery found Medicaid programs, helped us understand the rules, located affordable options. She's safe, we're not bankrupt.
Harper Sinclair
Seattle
POA, advance directives, HIPAA forms - we were drowning. Avery explained everything we needed and helped us prepare for the attorney. Saved thousands in legal fees
Elliot Marsh
Oakland
When Mom got diagnosed, we were paralyzed. Avery mapped out each stage, what to expect, how to prepare. Having a roadmap changed everything. We're ready now.
Dean Holloway
San Diego
We were paying $6,500/month for Dad's care. Avery found benefits and county programs we'd never heard of, saving thousands. Wish we'd called him sooner.
Audrey Callahan
Los Angeles

What Clients Are Saying

It's been a great honor to help the families I've had the privilige of serving thusfar. I look forward to helping you also, in recovering from overwhelm, and finding peace of mind again.

Three siblings, three states, constant fighting about Mom's care. Avery's family meeting structure got us aligned in two hours. First time we've agreed on anything in years.
Jenny Whitfield
Sacramento
Mom needed care but we couldn't afford $8,000/month facilities. Avery found Medicaid programs, helped us understand the rules, located affordable options. She's safe, we're not bankrupt.
Harper Sinclair
Seattle
POA, advance directives, HIPAA forms - we were drowning. Avery explained everything we needed and helped us prepare for the attorney. Saved thousands in legal fees
Elliot Marsh
Oakland
When Mom got diagnosed, we were paralyzed. Avery mapped out each stage, what to expect, how to prepare. Having a roadmap changed everything. We're ready now.
Dean Holloway
San Diego
We were paying $6,500/month for Dad's care. Avery found benefits and county programs we'd never heard of, saving thousands. Wish we'd called him sooner.
Audrey Callahan
Los Angeles

What Clients Are Saying

It's been a great honor to help the families I've had the privilige of serving thusfar. I look forward to helping you also, in recovering from overwhelm, and finding peace of mind again.

Three siblings, three states, constant fighting about Mom's care. Avery's family meeting structure got us aligned in two hours. First time we've agreed on anything in years.
Jenny Whitfield
Sacramento
Mom needed care but we couldn't afford $8,000/month facilities. Avery found Medicaid programs, helped us understand the rules, located affordable options. She's safe, we're not bankrupt.
Harper Sinclair
Seattle
POA, advance directives, HIPAA forms - we were drowning. Avery explained everything we needed and helped us prepare for the attorney. Saved thousands in legal fees
Elliot Marsh
Oakland
When Mom got diagnosed, we were paralyzed. Avery mapped out each stage, what to expect, how to prepare. Having a roadmap changed everything. We're ready now.
Dean Holloway
San Diego
We were paying $6,500/month for Dad's care. Avery found benefits and county programs we'd never heard of, saving thousands. Wish we'd called him sooner.
Audrey Callahan
Los Angeles