Transform overwhelming parent-care into an empowering roadmap
Transform overwhelming parent-care into an empowering roadmap
Transform overwhelming parent-care into an empowering roadmap
Build a care strategy in 7 days that will protect dignity & decision-making with the help of an independent, licensed, elder-care ally, who has also lived through the journey himself.
Build a care strategy in 7 days that will protect dignity & decision-making with the help of an independent, licensed, elder-care ally, who has also lived through the journey himself.
Build a care strategy in 7 days that will protect dignity & decision-making with the help of an independent, licensed, elder-care ally, who has also lived through the journey himself.



Can you afford to get it wrong?
$3300
/m
Average monthly benefits families miss claiming
$10,965
/m
Median cost for private room in nursing home
72
hours
Average hospital discharge deadline
45
%
Increase in family caregivers over the past 10 years
50
%
Caregivers who report having negative financial impact
20
%
Number of caregivers reporting worsening health
Can you afford to get it wrong?
$3300
/m
Average monthly benefits families miss claiming
$10,965
/m
Median cost for private room in nursing home
72
hours
Average hospital discharge deadline
45
%
Increase in family caregivers over the past 10 years
50
%
Caregivers who report having negative financial impact
20
%
Number of caregivers reporting worsening health
Can you afford to get it wrong?
$3300
/m
Average monthly benefits families miss claiming
$10,965
/m
Median cost for private room in nursing home
72
hours
Average hospital discharge deadline
45
%
Increase in family caregivers over the past 10 years
50
%
Caregivers who report having negative financial impact
20
%
Number of caregivers reporting worsening health
As an elder care strategist, how can I help you?
Every day, I work intensively with a growing number of families who choose empowerment over loss of control. They find real, practical solutions, dignity, relief from pain, clarity, and confidence when it matters most.
How to Afford Care
Guidance on every option, benefit, and resource available. Delivered in plain English so that you can confidently choose what to do, and when.
Critical Decisions
Provide practical frameworks to manage hospital discharges, available care options, and seamless medical history transfers.
Paperwork & Systems
Proven systems to organize all paperwork and prepare you completely for care, health, legal, and family meetings.
Ongoing Care & Dignity
Plan for cognitive decline, manage evolving care needs, and prepare for end-of-life wishes with dignity and respect.
Safeguarding & Security
Prevent financial exploitation, ensure quality care, protect digital identity & privacy, and learn how to establish legal safeguards.
Family Alignment
Strategies to facilitate family alignment, resolve conflicts constructively, distribute tasks fairly, and coordinate across geography.
As an elder care strategist, how can I help you?
Every day, I work intensively with a growing number of families who choose empowerment over loss of control. They find real, practical solutions, dignity, relief from pain, clarity, and confidence when it matters most.
How to Afford Care
Guidance on every option, benefit, and resource available. Delivered in plain English so that you can confidently choose what to do, and when.
Critical Decisions
Provide practical frameworks to manage hospital discharges, available care options, and seamless medical history transfers.
Paperwork & Systems
Proven systems to organize all paperwork and prepare you completely for care, health, legal, and family meetings.
Ongoing Care & Dignity
Plan for cognitive decline, manage evolving care needs, and prepare for end-of-life wishes with dignity and respect.
Safeguarding & Security
Prevent financial exploitation, ensure quality care, protect digital identity & privacy, and learn how to establish legal safeguards.
Family Alignment
Strategies to facilitate family alignment, resolve conflicts constructively, distribute tasks fairly, and coordinate across geography.
As an elder care strategist, how can I help you?
Every day, I work intensively with a growing number of families who choose empowerment over loss of control. They find real, practical solutions, dignity, relief from pain, clarity, and confidence when it matters most.
How to Afford Care
Guidance on every option, benefit, and resource available. Delivered in plain English so that you can confidently choose what to do, and when.
Critical Decisions
Provide practical frameworks to manage hospital discharges, available care options, and seamless medical history transfers.
Paperwork & Systems
Proven systems to organize all paperwork and prepare you completely for care, health, legal, and family meetings.
Ongoing Care & Dignity
Plan for cognitive decline, manage evolving care needs, and prepare for end-of-life wishes with dignity and respect.
Safeguarding & Security
Prevent financial exploitation, ensure quality care, protect digital identity & privacy, and learn how to establish legal safeguards.
Family Alignment
Strategies to facilitate family alignment, resolve conflicts constructively, distribute tasks fairly, and coordinate across geography.
Free Response
What's your most urgent elder care challenge today?
I'd like to help. No matter the complexity, go ahead and send me your primary elder care concern, provide as much background information as possible, and I'll do my best to send you a reply within 24 hours.
Free Response
What's your most urgent elder care challenge today?
I'd like to help. No matter the complexity, go ahead and send me your primary elder care concern, provide as much background information as possible, and I'll do my best to send you a reply within 24 hours.
Free Response
What's your most urgent elder care challenge today?
I'd like to help. No matter the complexity, go ahead and send me your primary elder care concern, provide as much background information as possible, and I'll do my best to send you a reply within 24 hours.
How to get started
1
Reach out
Send over a few quick details
Take a moment to fill out the form below with a few basic contact details, and a brief description of your circumstances, goals, and when would be best for a chat.

2
Quick Connect
Free Assessment Phone Call
Jump on a call with me to help me understand your situation and requirements as well as I can. I'll also be happy to answer any questions you may have, or share any information that would be helpful to you.

3
Confirmed
Roadmap Discovery Workshop
We'll spend 2 hours deep-diving into as much detail as possible, to help me understand the challenges and nuances that you're faced with. We'll discuss your goals and your concerns in-depth, and make sure to address every one.
Following this session, I'll then proceed to draw up your comprehensive roadmap, based specifically on your goals.

4
Confirmed
Comprehensive Roadmap Delivery
I will share the elder-care strategy that I created for you in extensive detail. I'll provide templates you may use, step-by-step guides for any administrative or practical tasks included, and answer any questions you may have. I'll also be available after the session should you wish to have further consulting / strategy sessions.

How to get started
1
Reach out
Send over a few quick details
Take a moment to fill out the form below with a few basic contact details, and a brief description of your circumstances, goals, and when would be best for a chat.

2
Quick Connect
Free Assessment Phone Call
Jump on a call with me to help me understand your situation and requirements as well as I can. I'll also be happy to answer any questions you may have, or share any information that would be helpful to you.

3
Confirmed
Roadmap Discovery Workshop
We'll spend 2 hours deep-diving into as much detail as possible, to help me understand the challenges and nuances that you're faced with. We'll discuss your goals and your concerns in-depth, and make sure to address every one.
Following this session, I'll then proceed to draw up your comprehensive roadmap, based specifically on your goals.

4
Confirmed
Comprehensive Roadmap Delivery
I will share the elder-care strategy that I created for you in extensive detail. I'll provide templates you may use, step-by-step guides for any administrative or practical tasks included, and answer any questions you may have. I'll also be available after the session should you wish to have further consulting / strategy sessions.

How to get started
1
Reach out
Send over a few quick details
Take a moment to fill out the form below with a few basic contact details, and a brief description of your circumstances, goals, and when would be best for a chat.

2
Quick Connect
Free Assessment Phone Call
Jump on a call with me to help me understand your situation and requirements as well as I can. I'll also be happy to answer any questions you may have, or share any information that would be helpful to you.

3
Confirmed
Roadmap Discovery Workshop
We'll spend 2 hours deep-diving into as much detail as possible, to help me understand the challenges and nuances that you're faced with. We'll discuss your goals and your concerns in-depth, and make sure to address every one.
Following this session, I'll then proceed to draw up your comprehensive roadmap, based specifically on your goals.

4
Confirmed
Comprehensive Roadmap Delivery
I will share the elder-care strategy that I created for you in extensive detail. I'll provide templates you may use, step-by-step guides for any administrative or practical tasks included, and answer any questions you may have. I'll also be available after the session should you wish to have further consulting / strategy sessions.

Your ongoing elder-care ally.
My work and dedication to you does not stop once we've completed the roadmap delivery session. I will continue to be available should you have any questions, need advice, or if things change in such a way that we need to re-strategize. Never hesitate to reach out at any time if you need assistance, or just for a safe space who would be happy to listen and be still with you.
Why Me?
Hi. I'm Avery. Thank you for taking the time to be here.
I believe that I can offer you genuine value in my advice and coaching, but more importantly, that I can be an elder-care ally to you. I care deeply about the wellbeing and dignity of families and the elderly, and I'm here to be of service.
Human 3.5 years hands-on in-home dementia-care for my partner's Mom. Fiduciary to both my parents. Lifetime care strategy nerd, and finance junkie. I also love to laugh, live, and share the world :)

Independent. I never accept any commissions, kickbacks, affiliate rewards, incentives, or cash. I work for you, and am paid by you only. You can trust that my advice is honest.
Licensed. Certified. Experienced. There's no fluff here. I'm a National Certified Guardian, California Licensed Professional Fiduciary, and Certified Senior Advisor.
Affordable I take a great deal of pride in remaining affordable to families across most spectrums of society. At a time of great crisis, the last thing you need is to be taken advantage of.
Why Me?
Hi. I'm Avery. Thank you for taking the time to be here.
I believe that I can offer you genuine value in my advice and coaching, but more importantly, that I can be an elder-care ally to you. I care deeply about the wellbeing and dignity of families and the elderly, and I'm here to be of service.
Human 3.5 years hands-on in-home dementia-care for my partner's Mom. Fiduciary to both my parents. Lifetime care strategy nerd, and finance junkie. I also love to laugh, live, and share the world :)

Independent. I never accept any commissions, kickbacks, affiliate rewards, incentives, or cash. I work for you, and am paid by you only. You can trust that my advice is honest.
Licensed. Certified. Experienced. There's no fluff here. I'm a National Certified Guardian, California Licensed Professional Fiduciary, and Certified Senior Advisor.
Affordable I take a great deal of pride in remaining affordable to families across most spectrums of society. At a time of great crisis, the last thing you need is to be taken advantage of.
Why Me?
Hi. I'm Avery. Thank you for taking the time to be here.
I believe that I can offer you genuine value in my advice and coaching, but more importantly, that I can be an elder-care ally to you. I care deeply about the wellbeing and dignity of families and the elderly, and I'm here to be of service.
Human 3.5 years hands-on in-home dementia-care for my partner's Mom. Fiduciary to both my parents. Lifetime care strategy nerd, and finance junkie. I also love to laugh, live, and share the world :)

Independent. I never accept any commissions, kickbacks, affiliate rewards, incentives, or cash. I work for you, and am paid by you only. You can trust that my advice is honest.
Licensed. Certified. Experienced. There's no fluff here. I'm a National Certified Guardian, California Licensed Professional Fiduciary, and Certified Senior Advisor.
Affordable I take a great deal of pride in remaining affordable to families across most spectrums of society. At a time of great crisis, the last thing you need is to be taken advantage of.

Every family's situation is unique. Let's discuss yours. Book your consultation.
The SetupCare Decision Matrix
Every family faces mountains of unending elder care decisions. Through personal experience and professional training, I've mapped the six essential areas where the right guidance changes everything.
Comprehensive Affordability Strategies
I'll reveal funding sources and benefits you likely didn't know existed across Medicare, Medicaid, VA, and county programs. We'll build realistic budgets that make quality care sustainable without destroying your family's financial future.
Emergency & Urgent Decision Preparedness
Streamlined Paperwork & Systems
Prioritizing Ongoing Care & Dignity
Facilitating Family Cohesion
Safeguarding & Security

Every family's situation is unique. Let's discuss yours. Book your consultation.
The SetupCare Decision Matrix
Every family faces mountains of unending elder care decisions. Through personal experience and professional training, I've mapped the six essential areas where the right guidance changes everything.
Comprehensive Affordability Strategies
I'll reveal funding sources and benefits you likely didn't know existed across Medicare, Medicaid, VA, and county programs. We'll build realistic budgets that make quality care sustainable without destroying your family's financial future.
Emergency & Urgent Decision Preparedness
Streamlined Paperwork & Systems
Prioritizing Ongoing Care & Dignity
Facilitating Family Cohesion
Safeguarding & Security

Every family's situation is unique. Let's discuss yours. Book your consultation.
The SetupCare Decision Matrix
Every family faces mountains of unending elder care decisions. Through personal experience and professional training, I've mapped the six essential areas where the right guidance changes everything.
Comprehensive Affordability Strategies
I'll reveal funding sources and benefits you likely didn't know existed across Medicare, Medicaid, VA, and county programs. We'll build realistic budgets that make quality care sustainable without destroying your family's financial future.
Emergency & Urgent Decision Preparedness
Streamlined Paperwork & Systems
Prioritizing Ongoing Care & Dignity
Facilitating Family Cohesion
Safeguarding & Security
Simple, Honest Pricing
We'll always spend some time on a free phone call to make sure that we can work well together. The rates below are fixed, and do not change depending on the number of family members who attend the meetings.
Roadmap Discovery Workshop
Roadmap Discovery Workshop
$250
Deep-dive session into everything that we need to create a comprehensive plan, as well as to safeguard from further family stress.
Assess entire family situation
Assess entire family situation
Assess entire family situation
Inventory all financial resources
Inventory all financial resources
Inventory all financial resources
Identify urgent priorities
Identify urgent priorities
Identify urgent priorities
Map family dynamics clearly
Map family dynamics clearly
Map family dynamics clearly
Define goals and boundaries
Define goals and boundaries
Define goals and boundaries
Document current care arrangements
Document current care arrangements
Document current care arrangements
Uncover unknown benefit eligibilities
Uncover unknown benefit eligibilities
Uncover unknown benefit eligibilities
Roadmap Strategy Session
$400
Delivering your elder-care strategy in detail, making any necessary amendments, and answering any questions you may have
Your personalized elder-care plan
Your personalized elder-care plan
Your personalized elder-care plan
Complete benefits application guide
Complete benefits application guide
Complete benefits application guide
Family roles clearly assigned
Family roles clearly assigned
Family roles clearly assigned
Vetted professional resource list
Vetted professional resource list
Vetted professional resource list
Red flags and contingencies
Red flags and contingencies
Red flags and contingencies
Priority email and chat support
Priority email and chat support
Priority email and chat support
All document templates and explainers included
All document templates and explainers included
All document templates and explainers included
Bespoke Consultations / Ongoing Coaching
$175
/hour
My support does not end when the strategy session is over. I remain at your service, whenever you need elder-care advice or coaching.
My support does not end when the strategy session is over. I remain of service, whenever you need elder-care advice or coaching.
Strategy adjustment calls
Strategy adjustment calls
Strategy adjustment calls
Email support between sessions
Email support between sessions
Email support between sessions
Decision review before committing
Decision review before committing
Decision review before committing
Updated resources and programs
Updated resources and programs
Updated resources and programs
Implementation accountability partner
Implementation accountability partner
Implementation accountability partner
Medication management system setup
Medication management system setup
Medication management system setup
Annual care audit
Annual care audit
Annual care audit
What Clients Are Saying
It's been a great honor to help the families I've had the privilige of serving thusfar. I look forward to helping you also, in recovering from overwhelm, and finding peace of mind again.
Three siblings, three states, constant fighting about Mom's care. Avery's family meeting structure got us aligned in two hours. First time we've agreed on anything in years.

Jordyn Saris
Sacramento
Mom needed care but we couldn't afford $8,000/month facilities. Avery found Medicaid programs, helped us understand spend-down rules, located affordable options. She's safe, we're not bankrupt.

Samantha Jones
Long Beach
POA, advance directives, HIPAA forms - we were drowning. Avery explained everything we needed and helped us prepare for the attorney. Saved thousands in legal fees

Michael Carter
Oakland
When Mom got diagnosed, we were paralyzed. Avery mapped out each stage, what to expect, how to prepare. Having a roadmap changed everything. We're ready now.

John Spencer
San Diego
We were paying $6,500/month for Dad's care. Avery found VA benefits and county programs we'd never heard of. Now it's $3,200. Wish we'd called him sooner.

James Rodriguez
Los Angeles
What Clients Are Saying
It's been a great honor to help the families I've had the privilige of serving thusfar. I look forward to helping you also, in recovering from overwhelm, and finding peace of mind again.
Three siblings, three states, constant fighting about Mom's care. Avery's family meeting structure got us aligned in two hours. First time we've agreed on anything in years.

Jordyn Saris
Sacramento
Mom needed care but we couldn't afford $8,000/month facilities. Avery found Medicaid programs, helped us understand spend-down rules, located affordable options. She's safe, we're not bankrupt.

Samantha Jones
Long Beach
POA, advance directives, HIPAA forms - we were drowning. Avery explained everything we needed and helped us prepare for the attorney. Saved thousands in legal fees

Michael Carter
Oakland
When Mom got diagnosed, we were paralyzed. Avery mapped out each stage, what to expect, how to prepare. Having a roadmap changed everything. We're ready now.

John Spencer
San Diego
We were paying $6,500/month for Dad's care. Avery found VA benefits and county programs we'd never heard of. Now it's $3,200. Wish we'd called him sooner.

James Rodriguez
Los Angeles
What Clients Are Saying
It's been a great honor to help the families I've had the privilige of serving thusfar. I look forward to helping you also, in recovering from overwhelm, and finding peace of mind again.
Three siblings, three states, constant fighting about Mom's care. Avery's family meeting structure got us aligned in two hours. First time we've agreed on anything in years.

Jordyn Saris
Sacramento
Mom needed care but we couldn't afford $8,000/month facilities. Avery found Medicaid programs, helped us understand spend-down rules, located affordable options. She's safe, we're not bankrupt.

Samantha Jones
Long Beach
POA, advance directives, HIPAA forms - we were drowning. Avery explained everything we needed and helped us prepare for the attorney. Saved thousands in legal fees

Michael Carter
Oakland
When Mom got diagnosed, we were paralyzed. Avery mapped out each stage, what to expect, how to prepare. Having a roadmap changed everything. We're ready now.

John Spencer
San Diego
We were paying $6,500/month for Dad's care. Avery found VA benefits and county programs we'd never heard of. Now it's $3,200. Wish we'd called him sooner.

James Rodriguez
Los Angeles
_ Send Your Message!
Send an email
I'll respond with 24h
hello@setupcare.com
Call us
Mon-Fri from 8am to 7pm.
(530) 761-5515
Write to me
For any physical mail
720 Olive Dr, Suit D1, Davis, California, 95618
Send a quick message to get started
I'd love to hear from you. Reach out to let me know what your current challenges are, and how I can help.
_ Send Your Message!
Send an email
I'll respond with 24h
hello@setupcare.com
Call us
Mon-Fri from 8am to 7pm.
(530) 761-5515
Write to me
For any physical mail
720 Olive Dr, Suit D1, Davis, California, 95618
Send a quick message to get started
I'd love to hear from you. Reach out to let me know what your current challenges are, and how I can help.
_ Send Your Message!
Send an email
I'll respond with 24h
hello@setupcare.com
Call us
Mon-Fri from 8am to 7pm.
(530) 761-5515
Write to me
For any physical mail
720 Olive Dr, Suit D1, Davis, California, 95618
Send a quick message to get started
I'd love to hear from you. Reach out to let me know what your current challenges are, and how I can help.
Discover the blog
Stay informed with the latest in Elder Care concerns.
Discover the blog
Stay informed with the latest in Elder Care concerns.
Discover the blog
Stay informed with the latest in Elder Care concerns.

