ELDER CARE CONSULTING

ELDER CARE CONSULTING

Nobody
prepares you for this.
Nobody
prepares you for this.
Nobody
prepares you for this.

We do.

We do.

Get the unbiased answers and actionable plan you need, from a licensed, certified, (and human!) elder care strategist.

Get the unbiased answers and actionable plan you need, from a licensed, certified, (and human!) elder care strategist.

Solving care problems? That's SetupCare.

Consulting & Guidance for Families Everywhere

Consulting & Guidance for Families Everywhere

Mom has dementia?

Mom has dementia?

Know where to start, and what to do today.

Know where to start, and what to do today.

Know where to start, and what to do today.

Dad's in the hospital?

Dad's in the hospital?

Advocate and navigate with confidence.

Advocate and navigate with confidence.

Advocate and navigate with confidence.

Not sure how to pay for care?

Not sure how to pay for care?

Understand your options, no sales pitch.

Understand your options, no sales pitch.

Don't know who to trust?

Don't know who to trust?

Have an independent ally to keep you safe.

Have an independent ally to keep you safe.

Protect against hidden costs.

$300k

+

Average income sacrificed by caregivers

(MetLife, 2011)

(MetLife, 2011)

5.5

years

Typical care duration

(AARP, 2025)

(AARP, 2025)

6

in 10

Caregivers will have to change work schedules or become unemployed

(AARP, 2015)

(AARP, 2015)

56

%

Caregivers forced to work less or take time off

(AARP, 2025)

(AARP, 2025)

27

hours/week

Average family caregiving commitment

(AARP, 2025)

(AARP, 2025)

$10,646

/m

Median cost of private care room in nursing home

(Genworth, 2024)

(Genworth, 2024)

Ready to get back to living?
Ready to get back to living?
Ready to get back to living?

Remove the guesswork.

Remove the guesswork.

Remain in control.

Remain in control.

You deserve someone to safeguard your family.

You deserve someone to safeguard your family.

If you feel overwhelmed or like this is becoming a second job—I can make a plan to protect your time, finances, and sanity.

If you feel overwhelmed or like this is becoming a second job—I can make a plan to protect your time, finances, and sanity.

How to Afford Care

Spend with confidence, plan for the long haul, and tap into resources most people don't know about (or can't access without help).

Critical Decisions

Be ready when things change and decisions can't wait. Finding a home, next steps, and the hard calls nobody wants to make.

Paperwork & Systems

Arrive at care, health, legal, and family meetings confidently. We'll go through the paperwork: POAs, Advance Directives, HIPAA, and more.

Ongoing Care & Dignity

Plan for cognitive decline, evolving care needs, and end-of-life wishes. Preserve dignity and reduce shame.

Safeguarding & Security

Defend against financial abuse and scams. Know who to trust, who to avoid, and what safeguards to put in place.

Family Alignment

Coordinate with an objective expert. Decide who does what, how to care long-distance, and keep the family together.

Hi. I'm Avery.

I got 'The Call' in 2019, when I was told my father was lying in a hospital bed unconscious. That's when life signed me up for a crash course in caregiving.

I felt overwhelmed by doctors, paperwork, and phone calls that led nowhere. Everyone told me they had "answers," but no one had solutions.

The hospital wanted to discharge my dad before we were ready, when we didn't even know what was wrong. And when I asked for help, the social worker shrugged off my fears, and the discharge planner simply didn't show up.

"There was no one to tell me what to do. So I had to figure it out."

"There was no one to tell me what to do. So I had to figure it out."

I had to learn things that I never expected: How to get a POA signed in a hospital room, file disability claims, and fight with banks over estate forms. Then there was finding a nursing home (and finding the money to pay for it).

Then I did it again. Years of at-home, hands-on dementia care for my mother-in-law: medications, mobility, and mood swings. Through hospice, and beyond.

And again. Untangling another loved one's finances after a health crisis. There were late payments, IRS notices, fractured credit, and a mortgage at risk. I built a system from chaos and stabilized my family.

"I became the person I wish had been there for me."

"I became the person I wish had been there for me."

Caring for my family was expensive, in time, money, and life. But I knew it was the right thing to do.

I soon learned, however, that the cost was higher than I'd expected.

As demands increased, I increasingly felt like something was wrong. I first thought it was just the normal stuff—anxiety, depression, fatigue.

That's when I ended up in a wheelchair.

My role had suddenly reversed: the doctor's appointments were about me, and I had to rely on other people.

My role had suddenly reversed: the doctor's appointments were about me, and I had to rely on other people.

That's why my perspective is different, because I've lived both sides. I know what it's like to struggle arranging care, and to struggle with needing it.

My role had suddenly reversed: the doctor's appointments were about me, and I had to rely on other people.

That's why my perspective is different, because I've lived both sides. I know what it's like to struggle arranging care, and to struggle with needing it.

That's why my perspective is different, because I've lived both sides. I know what it's like to struggle arranging care, and to struggle with needing it.

So when I was finally able, I decided to do something meaningful with it all.

So when I was finally able, I decided to do something meaningful with it all.

I got licensed, certified, and I became the person I wish had been there for me and my family.

I got licensed, certified, and I became the person I wish had been there for me and my family.

That's why I consult with families and caregivers facing tough situations. And that's why I started SetupCare.

That's why I consult with families and caregivers facing tough situations. And that's why I started SetupCare.

I wanted to build something different, because I know what it's like to be where you are.

I wanted to build something different, because I know what it's like to be where you are.

When you work with me, you won't get a sales pitch or be funneled toward products and services you don't need.

When you work with me, you won't get a sales pitch or be funneled toward products and services you don't need.

I'm completely independent from care agencies and facilities. I work for you, your family, and no one else.

I'm completely independent from care agencies and facilities. I work for you, your family, and no one else.

I deliver the answers and actionable plan you need to safeguard your family and accomplish your goals.

I deliver the answers and actionable plan you need to safeguard your family and accomplish your goals.

If you need a professional for your roundtable, I'll help you find them. If you're not sure where to start, that's what my initial call is for.

If you need a professional for your roundtable, I'll help you find them. If you're not sure where to start, that's what my initial call is for.

My guidance starts when you need it, and continues until you're satisfied

My guidance starts when you need it, and continues until you're satisfied

You've stepped up for them.

It's time someone stepped up for you.

Avery Hom

Avery Hom

Elder Care Strategist @ SetupCare

Elder Care Strategist @ SetupCare

Certified Senior Advisor (CSA)® (#101180)

California Licensed Professional Fiduciary (LIC #1507)

National Certified Guardian (#15865)

Certified Senior Advisor (CSA)®

Licensed Professional Fiduciary
National Certified Guardian

Licensed. Certified. Experienced.

Licensed. Certified. Experienced.

California Licensed Professional Fiduciary. National Certified Guardian. Certified Senior Advisor. Not just letters—I've done the work and have the experience.

California Licensed Professional Fiduciary (#1507). National Certified Guardian (#15865). Certified Senior Advisor (#101180).
Not just letters—I've done the work.

California Licensed Professional Fiduciary. National Certified Guardian. Certified Senior Advisor. Not just letters—I've done the work and have the experience.

Human

Human

I've been the caregiver, the care recipient, the advocate, the one figuring it out alone. I know how it hurts and what this costs.

I've been the caregiver, the care recipient, the advocate, the one figuring it out alone. I know how it hurts and what this costs.

I've been the caregiver, the care recipient, the advocate, the one figuring it out alone. I know how it hurts and what this costs.

Independent

Independent

I work for you, your parent, and no one else. I'm not affiliated with care agencies or facilities, and I do not sell financial products.

I work for you, your parent, and no one else. I'm not affiliated with care agencies or facilities, and I do not sell financial products.

I work for you, your parent, and no one else. I'm not affiliated with care agencies or facilities, and I do not sell financial products.

Ready Now

Ready Now

Whether it's urgent or you're planning ahead, simply reach out. You'll hear from me in 24 hours or less.

Whether it's urgent or you're planning ahead, simply reach out. You'll hear from me in 24 hours or less.

Whether it's urgent or you're planning ahead, simply reach out. You'll hear from me in 24 hours or less.

California Based. In service to families everywhere.
California Based. In service to families everywhere.
California Based. In service to families everywhere.

How to get started

How to get started

1

1

What's on your mind?

What's on your mind?

Reach Out

Reach Out

Please take a moment to fill out the contact form below.

Tell me the situation, the obstacles you're facing, and when would be best for a chat.

Please take a moment to fill out the contact form below.

Tell me the situation, the obstacles you're facing, and when would be best for a chat.

How It Work Image

2

2

Getting Started

Getting Started

Free Call

Free Call

We'll talk through your situation, I'll answer any urgent questions, and we'll figure out the intial next steps.

There's zero pressure. I don't do sales (I'm pretty bad at selling, actually), and this is not a sales call.

We'll talk through your situation, I'll answer any urgent questions, and we'll figure out the intial next steps.

There's zero pressure. I don't do sales (I'm pretty bad at selling, actually), and this is not a sales call.

How It Work Image

3

3

Laying the Foundation

Laying the Foundation

Comprehensive Assessment

Comprehensive Assessment

We'll schedule a deep-dive discussion, focusing on your situation in-depth.

We'll address the whole picture, for larger solutions and increased stability.

How It Work Image

4

4

Actionable Answers

Actionable Answers

Getting Results

Getting Results

I'll organize your situation into a clear and actionable step-by-step plan.

You'll get targeted priorities, professional recommendations, and personalized guidance to protect you and yours.

How It Work Image
Your Ongoing
Elder Care Ally
Your Ongoing
Elder Care Ally
Your Ongoing
Elder Care Ally

Schedule a call, and we'll tackle your obstacles together.

Elder Care Strategy & Consulting

Elder Care Strategy & Consulting

Safeguard your family. Save time, money, and frustration.

We'll meet over Zoom or by phone (your preference), so you can offload whatever is on your mind. I'll then organize everything into objective guidance to help you reach your goals.

START HERE

Free Phone Consult

$0

We'll go over your situation to address immediate concerns and discuss next steps.

Independent Perspective: I'll give you the same advice I'd give my own family.

Strategy Q&A: Your burning questions answered.

Follow-Up Email: I'll send you targeted advice on the next steps.

No Strings Attached: You don't owe me anything. Period.

Reach out for a Free Call

YOUR PERSONAL ALLY

YOUR PERSONAL ALLY

On-Demand Solutions

On-Demand Solutions

$200

$200

/hour

Save time and money by avoiding the traps most families fall into.


Experience the difference, often for a fraction of one month's care bill.

Reach out for a Free Call

Reach out for a Free Call

The Answers You Need: Skip the midnight Googling. Get the answers you need, when you need them.

Protection You Deserve: Know that someone has your back for major decisions and potential pitfalls.

Curveball Coverage: Help for trouble with banks, forms, red tape, and more.

Your Team, Coordinated: Know who to call, what to ask, and how to maximize their value.

Reliable Communication: For everyday questions or crisis support, reach out anytime.

Help With Everything: The full-picture guidance no one else (actually) provides.

Message anytime.

Message anytime.

You'll hear back in 24 hours or less.

You'll hear back in 24 hours or less.

You'll hear back in 24 hours or less.

Call or text us

Mon-Fri from 8am to 7pm.

Send an email

Get a response within 24 hours.

Call or text us

Mon-Fri from 8am to 7pm.

Send an email

Get a response within 24 hours.

Call or text us

Mon-Fri from 8am to 7pm.

Send an email

Get a response within 24 hours.

Frequently Asked Questions

Frequently Asked Questions

Every family faces mountains of unending elder care decisions. Below are a few of the most common questions I'm asked. Let me know if there's anything else you're wondering about, and I'll get back to you asap.

Every family faces mountains of unending elder care decisions. Below are a few of the most common questions I'm asked. Let me know if there's anything else you're wondering about, and I'll get back to you asap.

Every family faces mountains of unending elder care decisions. Below are a few of the most common questions I'm asked. Let me know if there's anything else you're wondering about, and I'll get back to you asap.

How do sessions work?

It's important that we start with a free intro phone call to see if we're a good fit to work together. If we both decide to move forward, we'll meet by Zoom (unless you prefer phone). I'll send you any notes and important information after each session so that you can easily reference what we talked about. If you have questions between sessions, or if you need to get in touch for an urgent matter, I do my best to respond to emails by the next day. I might send you a short form (5-10 minutes) to complete before our first paid session. This would be foundational information so that we can get the most out of that initial session, and maximize time for Q&A. I may also ask you to send me any important documents that we identified together.

What's the difference between an Elder Care Strategist and a Geriatric Care Manager?

What's your methodology?

What if I change my mind after the free call?

Do you provide medical, legal, tax, or investment advice?

What do your qualifications mean?

Why did you become an Elder Care Strategist?

Who do you work for?

You mentioned that you're a Professional Fiduciary. Do you take cases directly managing someone's finances or healthcare?