CONSULTING FOR CAREGIVERS

CONSULTING FOR CAREGIVERS

Nobody
prepares you for care decisions.
Nobody
prepares you for care decisions.
Nobody
prepares you for care decisions.

We do.

We do.

You don't have to do this alone. Get honest answers and a clear plan from a licensed and certified elder care strategist.

You don't have to do this alone. Get honest answers and a clear plan from a licensed and certified elder care strategist.

Answering big care questions?
That's SetupCare.

Care Guidance for Families Everywhere

Care Guidance for Families Everywhere

Who will care for Mom?

Who will care for Mom?

Who will care for Mom?

Fully understand care options and costs.

Fully understand care options and costs.

Where will Dad live?

Where will Dad live?

Where will Dad live?

Confidently choose between home or assisted-living.

Confidently choose between home or assisted-living.

How are we going to pay for care?

How are we going to pay for care?

How are we going to pay for care?

Map the money, benefits, and resources available.

Map the money, benefits, and resources available.

Map the money, benefits, and resources available.

What should I do next?

What should I do next?

What should I do next?

Turn answers into action, with ongoing support.

Turn answers into action, with ongoing support.

Turn answers into action, with ongoing support.

Protect against the hidden costs.

$300k

+

Average income caregivers give up

(MetLife, 2011)

(MetLife, 2011)

5.5

years

How long care usually lasts

(AARP, 2025)

(AARP, 2025)

6

in 10

Caregivers stop working or change work hours

(AARP, 2015)

(AARP, 2015)

56

%

Family members work less or take time off

(AARP, 2025)

(AARP, 2025)

27

hours/week

How much care most families provide

(AARP, 2025)

(AARP, 2025)

$10,646

/m

Median monthly cost of a nursing home

(Genworth, 2024)

(Genworth, 2024)

You are not
alone.
You are not
alone.
You are not
alone.

Remove the guesswork.

Get real answers from a human expert.

Care guidance that saves time and money.

Care guidance that saves time and money.

Reclaim your life with a clear plan that's tailored to your care situation.


Have an expert put the moving pieces together for you—so you can get back to living.

Reclaim your life with a clear plan that's tailored to your care situation.


Have an expert put the moving pieces together for you—so you can get back to living.

Make Care Affordable

Understand what care costs, and make a plan to pay for it. Use the tools most people don't know about, so you can reduce stress and stay in control.

Choose Care, Confidently

Get peace of mind when making care decisions. Lean on expert guidance when choosing between care and living options. Plus, gain an ally for making tough calls.

Prepare Like a Pro

Walk into legal and medical meetings feeling prepared, and leave with the results you deserve. Handle POAs, Advance Directives, and other paperwork like a pro.

Defend Dignity

Respect your loved one's wishes for cognitive decline, care needs, and end-of-life choices. Plan ahead to increase dignity and reduce shame.

Safeguard & Protect

Keep them safe from scams, elder abuse, and fraud. Know what to watch for and the safeguards to put in place.

Call in Backup

Get help from the right people, and direct them with confidence. Find out how to get the support you deserve from professionals and family.

I got 'The Call' in 2019.

I got 'The Call' in 2019.

My dad was lying in a hospital bed, unconscious. That's when life signed me up for a crash course in caregiving.

I felt overwhelmed by doctors, paperwork, and phone calls that led nowhere. Everyone told me he needed care, but no one would give me a solid plan.

The hospital wanted to send my dad home before we were ready and before they even knew what was wrong.

When I asked the social worker for help, they brushed off my fears and told me other people had it worse. And the discharge planner? They simply didn't show up.

I remember being angry that I couldn't get the help I needed and terrified that I would make the wrong decision. But mainly, I felt so alone.

"There was no one to tell me what to do. So I had to figure it out."

"There was no one to tell me what to do. So I had to figure it out."

I learned things no one teaches you about: how to get a POA signed in a hospital room, file disability claims, and fight with banks over estate forms. Then there was finding a nursing home (and finding the money to pay for it).

Then I did it again, when my mother-in-law was diagnosed with dementia. Medications, mobility, and mood swings—I was her caregiver through the end of her life.

And then again, sorting out my mom and step-dad's finances after a health crisis. It wasn't their fault, but someone needed to step in. So I built a system from chaos, stabilized my family, and left their bank accounts better than before.

"I became the person I wish had been there for me."

"I became the person I wish had been there for me."

Caring for my family was expensive, in time, money, and life. But I knew it was the right thing to do.

What I didn't know was how much higher that price would get.

The more I helped everyone else, the more I felt something was wrong with me.

Then I ended up in a wheelchair.

My role suddenly reversed: the doctor's appointments were about me, and I was the one who had to rely on others.

My role suddenly reversed: the doctor's appointments were about me, and I was the one who had to rely on others.

That's why I see things differently, because I've lived both sides. I know what it's like to struggle to set up care, and to struggle with needing it.

My role had suddenly reversed: the doctor's appointments were about me, and I had to rely on other people.

That's why I see things differently, because I've lived both sides. I know what it's like to struggle to set up care, and to struggle with needing it.

That's why my perspective is different, because I've lived both sides. I know what it's like to struggle arranging care, and to struggle with needing it.

So when I could get back to work, I decided to turn my experience into something that could help people.

So when I could get back to work, I decided to turn my experience into something that could help people.

With support from my dad and partner, I got licensed, certified, and I became the person I wish had been there for me.

With support from my dad and partner, I got licensed, certified, and I became the person I wish had been there for me.

That's why I consult with families and caregivers who are in a tough spot. And that's why I started SetupCare.

That's why I consult with families and caregivers who are in a tough spot. And that's why I started SetupCare.

I wanted to build something different, because I know what it's like to be where you are.

I wanted to build something different, because I know what it's like to be where you are.

When you work with me, you won't get a sales pitch, and I won't push you toward products or services you don't need.

When you work with me, you won't get a sales pitch, and I won't push you toward products or services you don't need.

I'll teach you about care agencies and facilities, but I don't work for them. I work for you, your family, and no one else.

I'll teach you about care agencies and facilities, but I don't work for them. I work for you, your family, and no one else.

I deliver the answers and step-by-step plan you need to protect your family and get where you want to be.

I deliver the answers and step-by-step plan you need to protect your family and get where you want to be.

If you need a specific professional for your team, I'll help you find the right one. If you're not sure where to start or what to do, I'll help you figure it out.

If you need a specific professional for your team, I'll help you find the right one. If you're not sure where to start or what to do, I'll help you figure it out.

I want to be your ally, because you don't have to do this alone.

I want to be your ally, because you don't have to do this alone.

You've stepped up for them.

It's time someone stepped up for you.

Avery Hom

Avery Hom

Elder Care Strategist @ SetupCare

Elder Care Strategist @ SetupCare

Certified Senior Advisor (CSA)® (#101180)

Certified Dementia Practitioner® (#2007063)

California Licensed Professional Fiduciary (LIC #1507)

National Certified Guardian (#15865)

Certified Senior Advisor (CSA)®

Certified Dementia Practitioner®

Licensed Professional Fiduciary

National Certified Guardian

Licensed. Certified. Experienced.

Licensed. Certified. Experienced.

California Licensed Professional Fiduciary. National Certified Guardian. Certified Senior Advisor. Those aren't just letters—I've done the work.

California Licensed Professional Fiduciary (#1507). National Certified Guardian (#15865). Certified Dementia Practitioner (#2007063). Certified Senior Advisor (#101180).
These aren't just letters—I've done the work.

California Licensed Professional Fiduciary. National Certified Guardian. Certified Senior Advisor. Those aren't just letters—I've done the work.

Human

Human

I've been the caregiver, the care recipient, the advocate, the one figuring it out alone. I know how it hurts and what this costs.

I've been the caregiver, the care recipient, the advocate, the one figuring it out alone. I know how it hurts and what this costs.

I've been the caregiver, the care recipient, the advocate, the one figuring it out alone. I know how it hurts and what this costs.

Independent

Independent

I work for you, your parent, and no one else. I'm not affiliated with care agencies or facilities, and I do not sell financial products.

I work for you, your parent, and no one else. I'm not affiliated with care agencies or facilities, and I do not sell financial products.

I work for you, your parent, and no one else. I'm not affiliated with care agencies or facilities, and I do not sell financial products.

Ready Now

Ready Now

Whether it's urgent or you're planning ahead, simply reach out. You'll hear from me in 24 hours or less.

Whether it's urgent or you're planning ahead, simply reach out. You'll hear from me in 24 hours or less.

Whether it's urgent or you're planning ahead, simply reach out. You'll hear from me in 24 hours or less.

California based.
Serving families everywhere.
California based.
Serving families everywhere.
California based.
Serving families everywhere.

How to get started

How to get started

1

1

What's on your mind?

What's on your mind?

Reach Out

Reach Out

Please take a moment to fill out the contact form below.

Tell me a bit about your caregiving situation and when would be a good time to talk.

Please take a moment to fill out the contact form below.

Tell me a bit about your caregiving situation and when would be a good time to talk.

How It Work Image

2

2

Getting Started

Getting Started

Free Call

Free Call

We'll talk through the biggest care obstacles you're facing and figure out the first steps.

There's zero pressure. I don't do sales (I'm pretty bad at selling, actually), and this is not a sales call.

We'll talk through the biggest care obstacles you're facing and figure out the first steps.

There's zero pressure. I don't do sales (I'm pretty bad at selling, actually), and this is not a sales call.

How It Work Image

3

3

Diving In

Diving In

The Full Picture

The Full Picture

We'll schedule a longer meeting to fully discuss care solutions.

All you have to do is start talking. I'll ask questions, and we'll focus on making your life easier.

How It Work Image

4

4

Honest Answers

Honest Answers

A Clear Plan

A Clear Plan

I'll send you a plan with notes from our call, answers to your questions, and my honest suggestions

My goal is that you walk away knowing exactly what you need to do and how to do it.

How It Work Image
Your Ongoing
Elder Care Ally
Your Ongoing
Elder Care Ally
Your Ongoing
Elder Care Ally

Book a call, and we'll tackle your care challenges together.

Elder Care Strategy & Consulting

Elder Care Strategy & Consulting

Safeguard your family. Save time, money, and frustration.

We'll meet over Zoom or by phone (whichever is best for you), so you can tell me whatever is on your mind. I'll then create a plan to help you reclaim your time and have peace of mind.

START HERE

Free Phone Consult

$0

We'll go over your biggest care concerns and figure out next steps.

Straight Answers: I'll give you the same advice I'd give my own family.

Strategy Q&A: Your burning questions answered.

Follow-Up Email: I'll send you the next steps in writing.

No Strings Attached: You don't owe me anything. Period.

Reach out for a Free Call

YOUR PERSONAL CARE ALLY

YOUR PERSONAL CARE ALLY

Work With Me

Work With Me

$200

$200

/hour

Save time and money by avoiding the traps most families fall into.


Get lasting solutions for less than a month's care bill.

Reach out for a Free Call

Reach out for a Free Call

The Answers You Need: Care costs, options, and how to set it up.

Protection You Deserve: Know that someone has your back for major care decisions and hidden traps.

Curveball Coverage: Help for trouble with care changes, banks, forms, red tape, and more.

Your Team, Coordinated: Know who to call, what to ask, and how to get the most out of them.

Reliable Communication: For everyday care questions or crisis support, reach out anytime.

Help With Everything: The full-picture care guidance no one else (actually) provides.

Message anytime.

Message anytime.

You'll hear back in 24 hours or less.

You'll hear back in 24 hours or less.

You'll hear back in 24 hours or less.

Call or text us

Mon-Fri from 8am to 7pm.

Send an email

Get a response within 24 hours.

Call or text us

Mon-Fri from 8am to 7pm.

Send an email

Get a response within 24 hours.

Call or text us

Mon-Fri from 8am to 7pm.

Send an email

Get a response within 24 hours.

Frequently Asked Questions

Frequently Asked Questions

Every family faces mountains of unending elder care decisions. Below are a few of the most common questions I'm asked. Let me know if there's anything else you're wondering about, and I'll get back to you asap.

Every family faces mountains of unending elder care decisions. Below are a few of the most common questions I'm asked. Let me know if there's anything else you're wondering about, and I'll get back to you asap.

Every family faces mountains of unending elder care decisions. Below are a few of the most common questions I'm asked. Let me know if there's anything else you're wondering about, and I'll get back to you asap.

How do sessions work?

It's important that we start with a free intro phone call to see if we're a good fit to work together.

If we both decide to move forward, we'll meet by Zoom (unless you prefer phone).

I'll send you any notes and important information after each session so that you can easily reference what we talked about.

If you have questions between sessions, or if you need to get in touch for an urgent matter, I do my best to respond to emails by the next day.

I might send you a short form (5-10 minutes) to complete before our first paid session. This would be foundational information so that we can get the most out of that initial session, and maximize time for Q&A.

I may also ask you to send me any important documents that we identified together.

How do sessions work?

It's important that we start with a free intro phone call to see if we're a good fit to work together.

If we both decide to move forward, we'll meet by Zoom (unless you prefer phone).

I'll send you any notes and important information after each session so that you can easily reference what we talked about.

If you have questions between sessions, or if you need to get in touch for an urgent matter, I do my best to respond to emails by the next day.

I might send you a short form (5-10 minutes) to complete before our first paid session. This would be foundational information so that we can get the most out of that initial session, and maximize time for Q&A.

I may also ask you to send me any important documents that we identified together.

How do sessions work?

It's important that we start with a free intro phone call to see if we're a good fit to work together.

If we both decide to move forward, we'll meet by Zoom (unless you prefer phone).

I'll send you any notes and important information after each session so that you can easily reference what we talked about.

If you have questions between sessions, or if you need to get in touch for an urgent matter, I do my best to respond to emails by the next day.

I might send you a short form (5-10 minutes) to complete before our first paid session. This would be foundational information so that we can get the most out of that initial session, and maximize time for Q&A.

I may also ask you to send me any important documents that we identified together.

What's the difference between an Elder Care Strategist and a Geriatric Care Manager?

Geriatric Care Managers (GCMs) are amazing at managing day-to-day care needs for an aging parent.

They often have previous experience in nursing, social work, or caregiving. They specialize in coordinating everyday care and health services, and might attend doctor's appointments or personally check in at home.

GCMs are a crucial part of any care team, and I often help clients find and work with them.

But they don't typically help with the entire picture. That’s where I come in.

When you're unsure how to pay for care, navigate insurance, or deal with mountains of paperwork—these are just a few examples of where I can help.

The elder care industry is fragmented and confusing. I help you put all the moving pieces together, so you and your parent can focus on living life.

If you're not sure whether you'd benefit from a Geriatric Care Manager, let’s talk about it on your free initial call.

What's the difference between an Elder Care Strategist and a Geriatric Care Manager?

Geriatric Care Managers (GCMs) are amazing at managing day-to-day care needs for an aging parent.

They often have previous experience in nursing, social work, or caregiving. They specialize in coordinating everyday care and health services, and might attend doctor's appointments or personally check in at home.

GCMs are a crucial part of any care team, and I often help clients find and work with them.

But they don't typically help with the entire picture. That’s where I come in.

When you're unsure how to pay for care, navigate insurance, or deal with mountains of paperwork—these are just a few examples of where I can help.

The elder care industry is fragmented and confusing. I help you put all the moving pieces together, so you and your parent can focus on living life.

If you're not sure whether you'd benefit from a Geriatric Care Manager, let’s talk about it on your free initial call.

What's the difference between an Elder Care Strategist and a Geriatric Care Manager?

Geriatric Care Managers (GCMs) are amazing at managing day-to-day care needs for an aging parent.

They often have previous experience in nursing, social work, or caregiving. They specialize in coordinating everyday care and health services, and might attend doctor's appointments or personally check in at home.

GCMs are a crucial part of any care team, and I often help clients find and work with them.

But they don't typically help with the entire picture. That’s where I come in.

When you're unsure how to pay for care, navigate insurance, or deal with mountains of paperwork—these are just a few examples of where I can help.

The elder care industry is fragmented and confusing. I help you put all the moving pieces together, so you and your parent can focus on living life.

If you're not sure whether you'd benefit from a Geriatric Care Manager, let’s talk about it on your free initial call.

What's your methodology?

Over the years, I've found that most families face the same core challenges, just in different combinations and intensities.

I've mapped these into a framework of six areas that I use to make sure we're not missing anything important:

Affordability & Funding: How do we pay for this? I help you find funding sources you might not know about: life insurance settlements and conversions; Medicaid/Medi-Cal eligibility; VA benefits; reverse mortgages; local organizations; and more. We'll build a realistic budget, make preparations, and get you the right specialists when necessary.

Urgent Decisions: What do we do right now? When you're facing a hospital discharge deadline or a sudden crisis, I help you prioritize, align your family quickly, and help make safe decisions under pressure.

Paperwork & Systems: What documents do we need, and how do we stay organized? I walk you through key documents, forms, and records so you're prepared for every meeting with doctors, lawyers, and agencies.

Ongoing Care & Dignity: What happens as things change? I help you plan for cognitive decline, coordinate care from a distance, and make sure your parent's wishes are honored.

Safeguarding: How do we protect them? I help you prevent financial exploitation, ensure care quality, and put protections in place before something goes wrong.

Family Cohesion: How do we get everyone on the same page? I help families establish clear roles, navigate disagreements, and communicate without falling apart.

Not every family needs deep work in all six areas. Part of my job is figuring out where to focus.

What's your methodology?

Over the years, I've found that most families face the same core challenges, just in different combinations and intensities.

I've mapped these into a framework of six areas that I use to make sure we're not missing anything important:

Affordability & Funding: How do we pay for this? I help you find funding sources you might not know about: life insurance settlements and conversions; Medicaid/Medi-Cal eligibility; VA benefits; reverse mortgages; local organizations; and more. We'll build a realistic budget, make preparations, and get you the right specialists when necessary.

Urgent Decisions: What do we do right now? When you're facing a hospital discharge deadline or a sudden crisis, I help you prioritize, align your family quickly, and help make safe decisions under pressure.

Paperwork & Systems: What documents do we need, and how do we stay organized? I walk you through key documents, forms, and records so you're prepared for every meeting with doctors, lawyers, and agencies.

Ongoing Care & Dignity: What happens as things change? I help you plan for cognitive decline, coordinate care from a distance, and make sure your parent's wishes are honored.

Safeguarding: How do we protect them? I help you prevent financial exploitation, ensure care quality, and put protections in place before something goes wrong.

Family Cohesion: How do we get everyone on the same page? I help families establish clear roles, navigate disagreements, and communicate without falling apart.

Not every family needs deep work in all six areas. Part of my job is figuring out where to focus.

What's your methodology?

Over the years, I've found that most families face the same core challenges, just in different combinations and intensities.

I've mapped these into a framework of six areas that I use to make sure we're not missing anything important:

Affordability & Funding: How do we pay for this? I help you find funding sources you might not know about: life insurance settlements and conversions; Medicaid/Medi-Cal eligibility; VA benefits; reverse mortgages; local organizations; and more. We'll build a realistic budget, make preparations, and get you the right specialists when necessary.

Urgent Decisions: What do we do right now? When you're facing a hospital discharge deadline or a sudden crisis, I help you prioritize, align your family quickly, and help make safe decisions under pressure.

Paperwork & Systems: What documents do we need, and how do we stay organized? I walk you through key documents, forms, and records so you're prepared for every meeting with doctors, lawyers, and agencies.

Ongoing Care & Dignity: What happens as things change? I help you plan for cognitive decline, coordinate care from a distance, and make sure your parent's wishes are honored.

Safeguarding: How do we protect them? I help you prevent financial exploitation, ensure care quality, and put protections in place before something goes wrong.

Family Cohesion: How do we get everyone on the same page? I help families establish clear roles, navigate disagreements, and communicate without falling apart.

Not every family needs deep work in all six areas. Part of my job is figuring out where to focus.

What if I change my mind after the free call?

No problem. You're not committed to anything after the free call.

What if I change my mind after the free call?

No problem. You're not committed to anything after the free call.

What if I change my mind after the free call?

No problem. You're not committed to anything after the free call.

Do you provide medical, legal, tax, or investment advice?

I fill in the crucial gaps between these and other professionals and their areas of expertise.

No, I do not provide medical, legal, tax, or investment advice. I am not a medical professional, lawyer, tax professional, or investment advisor.

For example, doctors may recommend that Mom or Dad needs care, but they may not be familiar with the documentation or assessments needed to make that care possible. Let alone with what you might need for a successful Family Medical Leave Act (FMLA) or Long-Term Care Insurance (LTCI) claim.

Attorneys possess the legal expertise and training necessary to protect parents’ legal interests. But we've all heard stories of legal malpractice, or of friends and family being overcharged for unnecessary services. It's important to choose the right attorney, with the right experience, and to know how to maximize the value of interactions with them.

The same goes for accountants, financial advisors, and other professionals. I help you find the right ones, avoid the wrong ones, ask the right questions, and avoid the common (but avoidable) pitfalls.

Do you provide medical, legal, tax, or investment advice?

I fill in the crucial gaps between these and other professionals and their areas of expertise.

No, I do not provide medical, legal, tax, or investment advice. I am not a medical professional, lawyer, tax professional, or investment advisor.

For example, doctors may recommend that Mom or Dad needs care, but they may not be familiar with the documentation or assessments needed to make that care possible. Let alone with what you might need for a successful Family Medical Leave Act (FMLA) or Long-Term Care Insurance (LTCI) claim.

Attorneys possess the legal expertise and training necessary to protect parents’ legal interests. But we've all heard stories of legal malpractice, or of friends and family being overcharged for unnecessary services. It's important to choose the right attorney, with the right experience, and to know how to maximize the value of interactions with them.

The same goes for accountants, financial advisors, and other professionals. I help you find the right ones, avoid the wrong ones, ask the right questions, and avoid the common (but avoidable) pitfalls.

Do you provide medical, legal, tax, or investment advice?

I fill in the crucial gaps between these and other professionals and their areas of expertise.

No, I do not provide medical, legal, tax, or investment advice. I am not a medical professional, lawyer, tax professional, or investment advisor.

For example, doctors may recommend that Mom or Dad needs care, but they may not be familiar with the documentation or assessments needed to make that care possible. Let alone with what you might need for a successful Family Medical Leave Act (FMLA) or Long-Term Care Insurance (LTCI) claim.

Attorneys possess the legal expertise and training necessary to protect parents’ legal interests. But we've all heard stories of legal malpractice, or of friends and family being overcharged for unnecessary services. It's important to choose the right attorney, with the right experience, and to know how to maximize the value of interactions with them.

The same goes for accountants, financial advisors, and other professionals. I help you find the right ones, avoid the wrong ones, ask the right questions, and avoid the common (but avoidable) pitfalls.

What do your qualifications mean?

My qualifications prove that I've been background-checked, trained, and tested to overcome the kinds of obstacles you might face.

As a California Licensed Professional Fiduciary (CLPF), I'm licensed to professionally manage the financial and medical affairs of private individuals in California.

My status as a National Certified Guardian (NCG) means that courts and judges can trust that I know the extensive ethics and procedures to protect vulnerable older adults.

Being a Certified Senior Advisor (CSA)® proves that I'm qualified to help those 65+ (and their families) face the unique challenges of aging, with care and dignity.

Combined, they uniquely qualify me to guide, support, and empower families just like yours.

(I also hold a Bachelor of Arts, with honors, from the University of California, Davis.)

What do your qualifications mean?

My qualifications prove that I've been background-checked, trained, and tested to overcome the kinds of obstacles you might face.

As a California Licensed Professional Fiduciary (CLPF), I'm licensed to professionally manage the financial and medical affairs of private individuals in California.

My status as a National Certified Guardian (NCG) means that courts and judges can trust that I know the extensive ethics and procedures to protect vulnerable older adults.

Being a Certified Senior Advisor (CSA)® proves that I'm qualified to help those 65+ (and their families) face the unique challenges of aging, with care and dignity.

Combined, they uniquely qualify me to guide, support, and empower families just like yours.

(I also hold a Bachelor of Arts, with honors, from the University of California, Davis.)

What do your qualifications mean?

My qualifications prove that I've been background-checked, trained, and tested to overcome the kinds of obstacles you might face.

As a California Licensed Professional Fiduciary (CLPF), I'm licensed to professionally manage the financial and medical affairs of private individuals in California.

My status as a National Certified Guardian (NCG) means that courts and judges can trust that I know the extensive ethics and procedures to protect vulnerable older adults.

Being a Certified Senior Advisor (CSA)® proves that I'm qualified to help those 65+ (and their families) face the unique challenges of aging, with care and dignity.

Combined, they uniquely qualify me to guide, support, and empower families just like yours.

(I also hold a Bachelor of Arts, with honors, from the University of California, Davis.)

Why did you become an Elder Care Strategist?

3 life-altering events:

My dad became ill, my partner's mom developed dementia, and my mom and step-dad faced a financial crisis.

Remember those statistics above, about the potential costs of caregiving? To me, those aren’t just numbers: they represent what I experienced first-hand.

My specific caregiving experiences saw me having to delay my studies and pause my career. I was unable to work for years.

A lot of that could have been avoided if someone had told me how to navigate the fragmented elder care system. I could have saved hundreds of hours of research as well as a lot of unnecessary back-and-forth between banks, doctors, lawyers, etc.

So when I was able to return to work, I decided to help others avoid that.

Every time a client or family tells me how they saved time or money, or that they're able to see their parents and kids happy again—that's what I live (and work) for.

Why did you become an Elder Care Strategist?

3 life-altering events:

My dad became ill, my partner's mom developed dementia, and my mom and step-dad faced a financial crisis.

Remember those statistics above, about the potential costs of caregiving? To me, those aren’t just numbers: they represent what I experienced first-hand.

My specific caregiving experiences saw me having to delay my studies and pause my career. I was unable to work for years.

A lot of that could have been avoided if someone had told me how to navigate the fragmented elder care system. I could have saved hundreds of hours of research as well as a lot of unnecessary back-and-forth between banks, doctors, lawyers, etc.

So when I was able to return to work, I decided to help others avoid that.

Every time a client or family tells me how they saved time or money, or that they're able to see their parents and kids happy again—that's what I live (and work) for.

Why did you become an Elder Care Strategist?

3 life-altering events:

My dad became ill, my partner's mom developed dementia, and my mom and step-dad faced a financial crisis.

Remember those statistics above, about the potential costs of caregiving? To me, those aren’t just numbers: they represent what I experienced first-hand.

My specific caregiving experiences saw me having to delay my studies and pause my career. I was unable to work for years.

A lot of that could have been avoided if someone had told me how to navigate the fragmented elder care system. I could have saved hundreds of hours of research as well as a lot of unnecessary back-and-forth between banks, doctors, lawyers, etc.

So when I was able to return to work, I decided to help others avoid that.

Every time a client or family tells me how they saved time or money, or that they're able to see their parents and kids happy again—that's what I live (and work) for.

Who do you work for?

I work for you, your parent, your family—and no one else.

If I refer you to another professional or service, know that I never accept referral fees. My referrals are made because of experience and reputation, not because I get any kickbacks.

I bill hourly; never by percentage or commission.

I'm proud of that, because it means I'm focused on who matters the most: you and your parent.

Who do you work for?

I work for you, your parent, your family—and no one else.

If I refer you to another professional or service, know that I never accept referral fees. My referrals are made because of experience and reputation, not because I get any kickbacks.

I bill hourly; never by percentage or commission.

I'm proud of that, because it means I'm focused on who matters the most: you and your parent.

Who do you work for?

I work for you, your parent, your family—and no one else.

If I refer you to another professional or service, know that I never accept referral fees. My referrals are made because of experience and reputation, not because I get any kickbacks.

I bill hourly; never by percentage or commission.

I'm proud of that, because it means I'm focused on who matters the most: you and your parent.

You mentioned that you're a Professional Fiduciary. Do you take cases directly managing someone's finances or healthcare?

My passion lies in helping families protect against the hidden costs and challenges that come with arranging care or managing affairs for a parent.

I do have active cases as a fiduciary, but I only take on direct management work under very specific circumstances. My hourly rate applies for all matters outside of probate cases.

If you're interested in working with a Professional Fiduciary, please get in touch. I can answer questions you might have about how fiduciaries work, what they charge, and how to find them. I can also refer you to one or more fiduciaries in your area.

You mentioned that you're a Professional Fiduciary. Do you take cases directly managing someone's finances or healthcare?

My passion lies in helping families protect against the hidden costs and challenges that come with arranging care or managing affairs for a parent.

I do have active cases as a fiduciary, but I only take on direct management work under very specific circumstances. My hourly rate applies for all matters outside of probate cases.

If you're interested in working with a Professional Fiduciary, please get in touch. I can answer questions you might have about how fiduciaries work, what they charge, and how to find them. I can also refer you to one or more fiduciaries in your area.

You mentioned that you're a Professional Fiduciary. Do you take cases directly managing someone's finances or healthcare?

My passion lies in helping families protect against the hidden costs and challenges that come with arranging care or managing affairs for a parent.

I do have active cases as a fiduciary, but I only take on direct management work under very specific circumstances. My hourly rate applies for all matters outside of probate cases.

If you're interested in working with a Professional Fiduciary, please get in touch. I can answer questions you might have about how fiduciaries work, what they charge, and how to find them. I can also refer you to one or more fiduciaries in your area.